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Video analytics essentials in a Web 2.0 world

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As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web ‘page view’ analytics programs can provide.  We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a Web 2.0 World – to talk about his proposed guidelines for websites to effectively track their investment in video-based content.

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Kelsey Group’s ILM:08 Opening Session - Extending Local Channels

Well, we are at the opening session for the Kelsey Group’s Interactive Local Media conference.. There are 450 attendees and 60 panelists and speakers that will be presenting over the next 3 days.

Viral Video Marketing - Great Presentation From FeedComany

I found a great presentation yesterday about viral video marketing on slideshare and thought I would share it with you all.  Title is “Give Me a Viral Video” and it was given by Josh Warner, the President of Feed Company at Womma in Las Vegas.

New Performance Based Video Advertising for iPhone Devices

VideoEgg today introduced the first performance-based video advertising for the iPhone -AdFrames for mobile.  The new offering enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers.

Behavioral Targeting and Video Search Marketing with AlmondNet

One of the big challenges for video marketers is finding the means to track the browser’s purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral marketing firm AlmondNet, This “post-search” phase of video advertising and marketing, where 95% of the browser’s activity happens, is “among the hottest and most promising ad-focused areas online.”

The President’s Weekly Address Video Is Search Engine Optimized

Ok, so he isn’t President just yet, but that hasn’t stopped US president-elect Barack Obama from starting change already.  Obama has changed the Democrats’ national weekly address and has released it as an online video, search engine optimized and all.

It seems that either Obama’s team either knows what they are doing with online video (IE, has been reading ReelSEO.com ;-) or they just got lucky…   Not only are they releasing these the videos on YouTube, AOL, MSN, but they are also making it available on Change.gov as a High-resolution, Quicktime format movie file.  I wonder if they have a Video sitemap.  In addition, they actually have the correct Title tags, URL convention, etc…

New Study - Interest in Mobile Video Content Has Increased 55% over 2007

IBM’s second global online survey of consumer digital media and entertainment habits revealed that consumers are adopting digital content services — such as social networking and videos – on mobile phones and personal computers at an accelerated pace, and it is impacting traditional consumption habits.

The Local Video Explosion - The Kelsey Group’s ILM:08 Conference This Week

ReelSEO.com is a proud media sponsor of the Kelsey Group’s Interactive Local Media 2008 conference happening this week, Nov. 19th-21st at the Hyatt Regency in Santa Clara, California.

While the conference doesn’t focus completely on search engine optimization or internet video, it does have some interesting sessions that pertain to local online video and video marketing for small and medium sized businesses (SMBs).

Recent findings from The Kelsey Group’s Local Commerce Monitor study reveal that 26% of SMBs plan to take advantage of online video on their Web sites in the next year.

Video Marketing Tip - Use Youtube Annotations to Drive Traffic to Videos

YouTube videos have the capabilities to support annotations. These are notes that are displayed in the video as it plays. They can be informational, narrative and even, interactive as they can link to over videos and YouTube urls.

Ooyala Launches Exlusive Promotion for BrightCove Network Customers

Ooyala has launched an exclusive promotion for Brightcove customers who are affected by the announcement last week that they would be closing the “Brightcove Network.” ReelSEO has covered Ooyala in previous posts and we utilize their service for many of our videos.

Bismarck Lepe, the CEO of Ooyala told us - “We wanted to give Brightcove customers a quick and easy way to test an alternative to the BC publishing system. Video publishers can get up and running with our platform in less than 15 minutes. And because we’re waiving delivery fees through the end of the year, they can run both platforms through November and December to compare the the features and functionality.”