So you’re watching some show or video and see something really cool. Your mind begins to wander and you can’t help but think ‘how and where do I get one of those?’ Well that’s exactly where Evenhere.com comes in. Their service allows you to bookmark and buy products that you see on TV, in magazines, on the web or in a video clip immediately.
The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by Pew Center for the People & The Press, an independent opinion research group that studies attitudes towards the press, politics, and public policy issues.
Just last week, we posted our interview with John Love, CEO of One True Media and their product SpotMixer, which is an online self-service video advertising solution targeted at small and medium sized businesses . John talked with us about the importance of distribution for online video marketing for SMBs. In May of last year, Spotmixer formed a partnership with GoogleTV to syndicate videos as television advertisements.
Taboola.com is one of an ever-growing list of video aggregation services. So why should you be reading about it? Well they do a little more than some of the others. Not only are they organizing the videos for the users to find more easily, they’re also working towards making things better for the publishers and the advertisers. You might think of Taboola as the point where the three pieces of online video monetization meet - producer, advertiser, consumer.
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Most companies producing online video content aren’t giving enough consideration to the end user’s experience with the video they’re watching. Despite the huge business growth of online video, not a single major usability organization or video solutions provider has put out any publicly available ‘best practices’ information on the web video experience for the end user!
Listen to my podcast on web video usability.
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Adobe and Intel recently announced that they will work to extend the Adobe Flash platform for the Intel Media Processor CE 3100. This means a better Flash experience in set-top boxes, Blu-Ray players and other AV connected devices.
One of the top viewed pages on ReelSEO is that of a post that I put out late in 2007 with a resource list of 180 video sharing (now replaced by this post). This weekend, I finally took the time to update the list entirely, and add a bunch more - 338 in total. So, after many hours of clean up, I am pleased to present a brand new, list of 338 video sharing websites below. I encourage you to bookmark this post as I’ll be updating it every now and then.
After many hours of clean up, I am pleased to present a brand new and updated, 2009 list of video search engines - below. I encourage you to bookmark this post as I’ll be updating it every now and then.
Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers. With that in mind, last week I learned about a newly released report about marketing with video that is, by far, the most comprehensive and definitive guide that I have read to-date when it pertains to video advertising and video marketing.
MarketingSherpa, a well-known and highly respected resource for research related to marketing efforts, just released their first-ever report that is focused on the fast-growing landscape of video marketing, titled, “Marketing With Video Report: Online, TV & Mobile.” I cannot even begin to tell you how impressed I am with this report. In all honesty, I found myself overcome with feelings of envy and admiration when reading this report. I wish I had written it myself, all 400 or so pages ;-)
There is a growing trend of online video companies that are featuring derivatives of the YouTube logo for their own brand;. Perhaps this is done to imply to customers and prospects of a special business affiliation the company has with YouTube, and also an implied advantage in the search results for their video content. Is this an acceptable use of the YouTube trademark – a business practice that’s savvy and effective? Or, its it unfair, and perhaps illegal? We interview two intellectual property attorneys for their take on these issues.
Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference. At the conference, we were able to catch up with several online video marketing platforms and online video production services for small and medium sized businesses including Turnhere, MediaMobz, Jivox, Mixpo, WellcomeMat, and several others. One such service is that of OneTrueMedia’s Spotmixer. Originally launched in 2005 as an online consumer video editing platform, SpotMixer was relaunched in May of 2008 to focus on self-service video ad creation for SMBs.
Mogulus and The Times Square Corporation have teamed up in order to broadcast this year’s New Year’s Eve celebration live tonight from Times Square in New York City live to online viewers everywhere. Anyone with access to a Wi-Fi network, an iPod, or Internet connection can enjoy the New Year’s Eve party in Times Square; live all night long.
The event starts at 4:00 PM eastern time today until 12:15 AM on January 1, 2009. You can watch the coverage below on this post, or online at http://www.mogulus.com/2009live
Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.
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